Increase your sales with our Sales Magic Webinar Series

Strategic Business Planning

Click Here for Strategic Planning Intro

“Businesses don’t plan to fail. Most just fail to plan”

Success is no accident, but neither is failure. An organization without direction and a sense of identity will inevitably languish and die. Paramount Business Development helps companies to discover their true path to success and to fine tune their business strategies into a comprehensive plan for growth and wealth creation. For over 25 years, the principles at Paramount has been coaching business men and women through a rigorous step by step process to achieve new heights in their professional and personal lives.

Step One: Establishing Your Vision

At Paramount, the first step is identifying your direction. Direction is found by first identifying your purpose, your reason to even exist. What function does your organization serve in the community or in the world? Second, you need to express a vision of what your organization can become, how far can it grow and what can it grow into.

Once the first two key pieces are in place, Paramount helps you devise a mission statement which answers three core questions: who are you, what do you do, and for whom? As challenging as the last question may seem, the next question you must ask is much more difficult. Why do you do it? The most important answer is rarely the first one that comes to mind.

At Paramount, we believe every business needs a statement of its core values. This is the quintessential “rules of the game” document. Your core values basically explain how you go about this game we call “business.” As an example, Paramount Business Development’s core values can be found under the tab, “Our Team & Values.”

Once you have completed all the above, you are ready to begin the actual Strategic Business Planning Process for your organization and proceed to the second phase.

Step Two: Analysis

A SWOT Analysis of your company is crucial to understanding your potential growth and competitiveness. Through this analysis we take a cold, hard, rational look at your company, your competitor(s) and your market(s).

Strengths: Internal characteristics of your business that give it an advantage over others and allow you to compete and win

Weaknesses: Internal factors that place the business at a disadvantage

Opportunities: Outside elements that your company can use to its advantage

Threats: Pressures from outside that may prevent you from reaching your goals.

 Step Three: Goal Setting

We believe in establishing the overriding long term goals first in order to maintain congruency with your shorter term goals. Therefore, Paramount starts with identifying your BOHAG, or “Big Ole’ Hairy Audacious Goal”. It may be why you go into business in the first place, or it may epitomize your wildest dreams. Every business has a “big dream.”

Once you have a BOHAG, we help you establish your longer term goals: 3-5 years, 5-10 years, and 10-30 years. These will vary depending on the age of your company, or even your age, and must be consistent with your BOHAG.

“As Chairman of the Board of PMCC, I really appreciate your professional, creative, and honest approach. Your ability to pull our group together, yet allow us to express our individual ideas read more

With your BOHAG and longer term goals in place you are ready to determine 3-5 annual goals that will help you build up to your long term goals. Annual goals must be in the SMART format. Good goals are motivating to your team and provide a strong sense of direction.

To keep that motivation strong, Paramount assists you in establishing up to fifteen 90-day (strategic) goals. From these fifteen, you select the top 3-5 goals that are most critical to your mission, and from these you choose the absolute most important 90-day goal of all. Goals must remain congruent with and build toward your annual goals. Each one must have a definite date for completion. Specificity is mandatory!

“I recently attended the 90 Day Planning Session held by Rick. I can’t stress the benefit enough of taking a day to development a clear strategy for you to implement and grow your business. Thanks Rick!”

Jean (Stroudsburg, PA)

The last piece of the strategic business planning puzzle is to create a detailed action (tactical) plan that will accomplish the 90-day goals in clearly defined steps. Each task must be assigned to a specific person and have a completion deadline. We show you how to create a time-based action plan that will assist you in obtaining your goals.

“Rick Munson and Bill Skinner lay out a fresh and concise way to create a plan. Great coaches with real world experience who understand business. Business is read more

In the fabled words of Lewis Carroll, “If you don’t know where you are going, any road will get you there.” At Paramount Business Development we make it our goal to keep your business on the right road to success and wealth creation. Call us today and take the next step towards your brighter tomorrow.

 “I am happy to say that his professional insight, leadership and financial knowledge have propelled us onto the path of success. We are seeing immediate results and plan to continue our work with Rick for another year.”

Marsha (Stroudsburg, PA)